By choosing to shop with us you have placed a lot of trust in us. We appreciate that. We want to reassure you that we take our responsibilities in relation to your personal information seriously. We want to explain how we will use that personal information, explain your rights and what you need to do if you have any concerns at all.

This privacy notice provides you with details of how we collect and process your personal data through your use of our website.

This notice is governed by the EU General Data Protection Regulation (the “GDPR”) and the Data Protection Act 2018. It seeks to provide you with information about:

what personal data is;

the personal data we may collect and hold about you;

how we collect your personal data;

the purpose for which we use your personal data;

how long we keep your personal data for;

the circumstances and safeguards in place for when we might share your personal data;

how we go about ensuring that your personal data is secure; and

your rights and what to do if we get something wrong.


When we say “Salubrious Feeds”, “us”, “our” or “we”, we are referring generally to Healthy Dog Food Ltd, a limited company under company number 13945941 whose registered office is at Kemp House, 160 City Road, London, EC1V 2NX.

We are the data controller and we are responsible for your personal data. This just means that we determine the purposes and ways in which we process personal data.

As a data controller, we take your privacy and our responsibilities very seriously. This is our privacy notice. It provides you with details the type of personal data we hold, the way in which we collect it and how we process it through your use of our website. When you use our website ( you may be asked to provide personal data, for example when you purchase a product or service, sign up to our newsletter or take part in a prize draw or competition. This website is not intended for children and we do not knowingly collect data relating to children. By using our website and providing us with your data, you warrant to us that you are over 13 years of age. You can get in touch with us here:

Email address:


We may securely process the following types of personal data about you:

It may also include your username and password, purchases or orders, your interests, preferences, feedback and survey responses.

USAGE This may include information about how you use our website, products and services.

MARKETING & COMMUNICATIONS This may include your preferences in receiving marketing communications from us and our third parties and your communication preferences.

We may also process what is known as aggregated data from your personal data. As this data does not reveal your identity it is not classed as ‘Personal Data’. An example of this might be if we were analyse our website usage data which allows us to see what percentage of users visit which pages or use which features. If we subsequently link the aggregated data with other data which would then identify you, then it becomes personal data and is treated accordingly.


We do not collect any Sensitive Data about you. We do not collect any information about criminal convictions and offences.

Please note that there are certain times when we may be required to collect personal data under the terms of a contract between us or where we are required to do so by law. Should you not provide us with that data when requested, it is unlikely that we will be able to keep our end of any contract between us (for example, to deliver goods or services to you). This may mean we have to cancel a product or service you have ordered. You will, of course, be notified in advance when that might be the case.


There are a variety of ways in which we might collect your personal data.


DIRECT INTERACTION You may provide your data to us in several ways. For example, by filling in forms (either on our website or otherwise) by writing to us, telephoning us or emailing us including when you:

order our products or services;

create an account on our site;

subscribe to our service or publications;

request resources or marketing be sent to you;

enter a competition, prize draw, promotion or survey; or

give us feedback.

AUTOMATED TECHNICAL DATA As you browse and use our website certain technical data might be recorded about the device and equipment you are using, your browsing and your usage. We collect this data by using cookies, server logs and similar technologies. This happens on most website you use and so we may also receive similar technical data about you if you visit other websites that also use our cookies. We have set out our cookie policy below.

THIRD PARTIES OR PUBLIC SOURCES We may also occasionally receive your personal data from external third parties and public sources. We have tried to capture these third parties here:

analytics providers such as Google based outside the EU;

advertising networks;

search information providers;

contact, financial and transaction data from providers of technical, payment and delivery services;

identity and contact data from marketing automation platforms;

identity and contact data from data brokers or aggregators; and

identity and contact data from publicly availably sources such as Companies House and the Electoral Register based inside the EU.


We will only ever process or use your personal data when we are legally allowed to do so. Whilst there are several other legally permissible reasons to process your personal data, the following are the main reasons that we rely upon to do so:

To be able to comply with our legal and regulatory obligations;

To be able to perform any contract that might exist between us; and

Necessity in both our and your legitimate interests (or those of a third party) provided that your fundamental rights do not override those interests.

Another basis upon which it would be legally permissible for us to process your data would be where you have explicitly consented. Generally, we do not rely on your consent as a legal ground for processing your personal data. However, where we intend to send marketing communications to you via email or text message, we will ask you to consent in advance. You will have the right to withdraw consent to any such marketing at any time by emailing us at


We want to share with you:

the ways in which we intend to use your personal data; and

the legal grounds upon which we will process your personal data (including the nature of our legitimate interest in doing so where applicable).

The following table provides this information. We have also explained what our legitimate interests are where relevant.



To record your details as a new customer. To identity

To contact

To be able to fulfil our obligations under a contract or proposed contract with you.

To fulfil your order with us including:

(a) manage payments, fees and charges

(b) collect and recover money owed to us To identity

To contact



Marketing and Communications To be able to fulfil our obligations under a contract or proposed contract with you.

Necessary for our legitimate interests to recover debts owed to us

To be able to manage and develop our relationship with you, which will include for example:

(a) notifying you about changes to our terms or privacy policy

(b) Asking you to leave a review or take a survey

To identity

To contact

Electronic & Profile information

Marketing and Communications To be able to fulfil our obligations under a contract or proposed contract with you.

To enable us to be able to comply with a legal obligation.

Necessary for our legitimate interests to ensure our records are up to date and to better understand how customers and potential customers use our website, products and services.

To allow you to be able to enter a prize draw, competition or to complete a survey To identity

To contact

Electronic & Profile information


Marketing and Communications To be able to fulfil our obligations under a contract or proposed contract with you.

Necessary for our legitimate interests to better understand how customers and potential customers use our website, products and services, to improve those products and services and in turn grow our business.

To administer and protect our business and our site (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) To identity

To contact

Technical data Necessary for our legitimate interests to enable us to run our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise

To enable us to be able to comply with a legal obligation.

To ensure that any content and advertisement aimed at you is relevant and what you want to see and to measure and understand the effectiveness of our advertising. To identity

To contact

Electronic & Profile information


Marketing and Communications

Technical data Necessary for our legitimate interests to better understand how customers and potential customers use our website, products and services, to develop those products and services and in help our marketing strategy and in turn grow our business.

To use data analytics to improve our website, products/services, marketing, customer relationships and experiences Technical data

Usage Necessary for our legitimate interests to determine the types of customers for our products and services, to keep our site updated and relevant, to develop our business and to inform our marketing strategy

To make appropriate suggestions and recommendations to you about goods or services that may be of interest to you. Identity




Profile Necessary for our legitimate interests to develop our products/services and grow our business


Whilst we will only use your personal data for the purposes for which we collected it sometimes the purpose might change. Such change will either be compatible with the original purpose or for an entirely new purpose.

Compatible with an existing purpose: If we reasonably think that we need to use your personal data for another reason but that reason is compatible with the original purpose then we are entitled to do so. You are entitled to find out more about our thought process and why we consider that the processing for the new purpose is compatible with the original purpose. If you would like us to explain why we think that then please email us at

A new purpose: If we need to use your personal data for a purpose that is different or unrelated to the original purpose for which we collected the data, we will notify you and we will explain the legal ground upon which we intend to then process the data.

By law: We may process your personal data without your knowledge or consent where this is required or permitted by law.


Unless you have opted out of receiving marketing from us (which you can do at any time), you will receive marketing communications from us if you have either:

requested information from us or purchased goods or services from us; or

if you provided us with your details and ticked the box at the point of entry of your details for us to send you marketing communications.

We will always get your express opt-in consent before we share any of your personal data with any third party for marketing purposes.

At any time and for any reason (which you do not have to provide), you can ask us or third parties to stop sending you marketing messages. You can do this by emailing us at at any time.

Where you opt out of receiving our marketing communications, this will not apply to personal data provided to us as a result of a product/service purchase, warranty registration, product/service experience or other transactions.


We have referred above to third parties with whom we might share your personal data.

Below is a list of other third parties who we may share your personal data with and for the purposes set out in the table in paragraph 6 above:

HM Revenue & Customs, regulators and other authorities based in the United Kingdom and other relevant jurisdictions who require reporting of processing activities in certain circumstances.

Professional advisers such as lawyers, bankers, auditors and insurers who may provide consultancy, banking, legal, insurance and accounting services.

Service providers who provide, for example, IT and system administration services.

Third parties to whom we sell, transfer, or merge parts of our business or our assets.

Any third parties to whom we transfer your data may only process your personal data for specified purposes and in accordance with our instructions. Such third parties are required to respect the security of that personal data and to comply with the law.


Some of our third parties service providers are based outside the European Economic Area (EEA). This means that when they process your personal data it inevitably means that such data is transferred outside of the EEA. Such transfers have been prohibited unless we meet certain criteria prescribed by European law when making such a transfer. As a result, we do our best to ensure that the same level of security of data is in place by ensuring at least one of the following safeguards is implemented:

the country to which your personal data is proposed to be transferred having been deemed by the European Commission to provide an adequate level of protection for personal data; or

the use of certification mechanisms approved by the European Commission, specific contracts or codes of conduct which give personal data the same protection it has in Europe; or

in the case of third parties based in the US, where they are part of the EU-US Privacy Shield which requires them to provide similar protection to personal data shared between the Europe and the US.

Please email us at if you want further information on the specific mechanism used by us when transferring your personal data out of the EEA.

If none of the above safeguards is available, we may instead request your explicit consent to the specific transfer. You will have the right to withdraw this consent at any time.


We have taken a number of steps to ensure and protect the security of your personal data.

Security Measures: we have put in place appropriate security measures and data protection policies to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed;

Training: we have trained our staff to understand their data protection obligations and to ensure they are fully aware and understand their legal obligations, our data protection policies and security measures;

Limited access: we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know such data. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have also put in place a response procedure in the event of any actual or suspected personal data breach. We will notify you and any applicable body of any such reportable breach within the legal time period for doing so.


We will only ever keep your personal data for as long as we need it to be able to fulfil the purposes for which we collected it in the first place. This will include any reporting requirements, legal requirements, or accounting requirements.

When we think about how long we should keep or retain your data, we think about:

the amount, nature, and sensitivity of the personal data;

the potential risk of loss, damage or harm from any disclosure, loss, misuse or unauthorised use of your personal data;

the purposes for which we process your personal data and whether we can achieve those purposes without needing your personal data, and

the applicable legal requirements, for example we must keep basic information about our customers for six years after they cease being customers for tax purposes.

You have the legal right to ask us to delete your data in certain circumstances. Please see the section below entitled ‘Your Legal Rights’ for further information.

We may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you. This is because you can no longer be identified from the anonymised data.


Through your use of our website you will have access to links, plug-ins and applications that are not under our control. When you click on those links or open the connection associated with those links it may be that the third party that does control them collects and shares your personal data. We cannot be responsible their privacy statements. When you leave our website, please ensure you read the privacy notice of each website you visit as there may be significant differences that affect you.


There will be options available in your browser’s settings that enable you to control the way in which cookies are stored on your computer. This will prompt you when cookies are being used, enable you to refuse any individual cookies or disable some or all cookies. We have a separate cookie policy that you can access here: [LINK TO COOKIE POLICY]. Please note though that if you disable or refuse cookies, some parts of this website may become inaccessible or not work properly.


Current data protection laws provide you with certain rights. These include the right, in certain circumstances, to:

request access to your personal data;

request correction of your personal data;

request erasure of your personal data;

object to processing of your personal data;

request restriction of processing your personal data;

request transfer of your personal data; and

right to withdraw consent.

You can find more information about your rights here:

If you wish to exercise any of the rights set out above or have any queries, please email us at

Generally, fees for access to your personal data (or in the exercise of any of your other rights) can no longer be charged. You will therefore not have to pay any fee to exercise your rights, including to access your own personal data. However, if your request is clearly unfounded, repetitive or excessive we may either decide to charge a reasonable fee or we may refuse to comply with your request. We will always explain to you our reasons for doing so.

In order to help us we may need to confirm your identity and ensure that you have the right to access the data you are requesting or exercise any of your other rights. In order to do that, we may need to request specific information from you as a security measure to ensure that we are not disclosing personal data to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request in order to speed up our response.

Legitimate requests will generally be dealt with in one calendar month. Sometimes it may take a bit longer if there are numerous requests or if the request is a little more complex than usual. We will always try to keep you up to date with our progress.


It is very important that any personal data we hold about you is correct and is current i.e. is up to date. You have the right to correct us if any information we hold is incorrect or out of date. Please tell us if at any time your personal information changes or if we just have it wrong by emailing us at


Sometimes, we might get something wrong. If we do, we want to put it right. We would really appreciate it if you would contact us first to try and resolve the issue if you ever have any cause to be unhappy with any aspect of the way in which we collect and use your data. However, if you remain unhappy please note that you always have the right to make a more formal complaint through the Information Commissioner’s Office (ICO) is the UK supervisory authority for data protection issues and their website is at We will work with ICO to ensure that any such complaint is dealt with to your complete satisfaction and in as short a time as possible.